Here’s what CEO James Park told me when the product launched: I’m sure Fitbit would rather have a conversation about the device that isn’t utterly dominated by Apple, but, well, the evolution of the Versa’s design is asking for it. Honestly, you can’t mention the design without invoking the Apple Watch. And that feels just about right, given the design and feature set. At $200, it’s priced the same as its predecessor. The smartwatch offered a solid, fitness-focused alternative to the Apple Watch for Android users and those looking for something cheaper than that $400 wearable. After the disappointing Ionic, Fitbit got things pretty right with the original Versa. The new device doesn’t represent a radical departure from the first version. The discount wasn’t enough to justify the missing features, and Fitbit’s financials took a hit as things finally appeared to be heading in the right direction.īy that account, the Versa 2 arrives just in time to help offset soft smartwatch sales numbers, a year and a half after the first device arrived. The device was an attempt to capitalize on one of the Versa’s strongest selling points: price. Last year’s Versa Lite was, by all accounts, a misstep. It also proved that Fitbit was finally ready to offer a product that could compete with the utterly dominant Apple Watch. The smartwatch demonstrated the potential for life beyond the fitness tracker.
The Versa didn’t single-handedly save Fitbit, but it gave the struggling wearable company a way forward.
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